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Review | Brazilian Keratin Treatment

Brazilian Keratin Treatments for hair have been around for many, many months, but I’ve been resisting since a) I didn’t have any friends who were willing to act like my quinea pig and test it out, and b) it costs quite a bit of money. And since I am not the spawn of some adorable money fairies, money is a precious commodity to me.

But in the past month, various ladies on fashionism have had the treatment and shared raves about it. Then my soul sister (hi Nessa!) had it done and really raved about it. So I finally felt comfortable enough to give it a try.

For those of you who aren’t hair obsessed, here’s the background. Keratin treatments (called either brazilian keratin treatments or brazilian blowouts) coat the hair shaft (hehehe, shaft) with keratin, a protein that is found in healthy hair. Once the hair is coated with liquid keratin then heated to a high temperature, it bonds to each strand and leaves your hair smooth, shiny, and frizz-free. If you have curly hair, it relaxes the curl slightly but mostly just reduces frizz. If you’re starting with straight hair, you’ll likely find your hair is left completely smooth. Sounds awesome, right?

Well… it is! The process is long (and smelly) but it’s worth every second. And cent.

My stylist started by washing my hair and blowdrying it completely. She then covered my hair in the keratin liquid, which smells a little and made my eyes water but didn’t burn or irritate my scalp at all. My hair was dried with the treatment in it and flat-ironed. Then I got a trim because my ends looked like los gatos malos had been chewing on them. Don’t worry, they weren’t—I have boundaries. The final step was to at myself in the mirror, grinning like an idiot and molesting my own head.

Halfway done!

After the treatment, I had to wait 3 days before washing and take care to keep my hair straight during this period. No ponytails, no headbands. Which means no working out. Tragic, really. I consoled myself with chocolate. As someone who has relaxed hair, I’m used to going loooong spans without washing my hair. So this was a piece of cake for me.

Picture1 100
Third day

Today is the fifth day and I finally washed my hair. And? It’s so straight. Right out of the shower. Then I realized I have no idea how to do my hair if I’m not straightening it or drowning it in gel to keep the curls in place. I’m going to experiment this weekend and see if I can figure out how to work with my new texture.

My overall thoughts? It’s well worth the time and money. I can tell it will take significantly less time to straighten and my hair is incredibly shiny and soft. I’m already planning on getting it done again in 5-6 months.

If you’re in Massachusetts and looking to get this done, visit my friend Ashley at A Cut Beyond in Randolph, Mass. The price includes shampoo and conditioner for keratin-treated hair. And she did an incredible job. I kind of have a problem about recommending my friend’s services to others. I feel like it’s my responsibility if something goes wrong. So let me say again, GO SEE ASHLEY!

{ 11 comments… add one }

  • Sheena August 5, 2010, 8:56 pm

    Your hair looks gorgeous! I love it! I got the treatment about 3-4 weeks ago and I’m still loving it so far! Although it’s costly (no money fairies here either, honey), I think I will get it again. It’s amazing how far hair techniques have come!

  • shuchita August 5, 2010, 10:44 pm

    wow your hair looks great , I am also thinking of getting it done(have frizzy hair), but three days for me is a long time to not wash my hair.
    But I guess I can make some sacrifice for smooth shiny hair ;)

  • simplychic August 6, 2010, 3:06 am

    so silky smooth!

  • pennerad August 6, 2010, 4:02 am

    i loved it!
    you look stunning. mine is worn out now (and i can’t afford it) but it was awesome while it lasted. happy you’re enjoying it. i did NOT know you were relaxed. :-0

  • sami August 6, 2010, 12:54 pm

    it looks AMAZING! it’s so funny that we always want what we don’t have. my hair is pin straight (damn asian genetics) and will never hold a curl and here you are with a gorgeous head of curls and you want it straight! it looks fab both ways!! :)

  • Christine August 6, 2010, 4:05 pm

    your hair looks amazing!!!

  • a bit coquettish August 6, 2010, 6:05 pm

    Aren’t Keratin treatments amazing?! Your hair looks stunning! xx

    Thanks for stopping by La Couturier! I’ve just recently launched my new website & blog, A Bit Coquettish. I’d love for you to drop by – after two years, I’ve [finally!] dropped my guise of anonymity! Take a peek? (;


  • Najeema August 6, 2010, 6:43 pm

    I’ve thought about getting a Keratin treatment for months now. So your post comes right on time. I know about three people that have personally had the treatment but that’s still not enough for me to take the plunge. I know that it’s expensive. I’m scared I’d mess it up before the treatment really takes. And the follow up, after the goodness wears off that concerns me.
    You’re hair looks great. I think I’ll wait until I grow my hair a tad bit more before I get the treatment tho. Please keep us updated.

  • Your Soul Sister August 7, 2010, 1:03 pm

    Woo hoo! Shout out on the blog! You look so super shiny! My treated hair is still looking amazing as well…. It’s the two and a half months worth of root growth that’s got me already itching to get back in Ashley’s chair. Anyhoo… you look gorgeous as always. We should have a sleep over soon and do each other’s hair :-)

  • Ashley August 7, 2010, 11:56 pm

    It looks beautiful and so healthy and shiny!! I’m glad you went for it. My hair is just kind of wavy and not hard to handle but the idea of stepping out o fthe shower with hair like that is pretty tempting.

    xoxo, Ashley

  • Alicia August 8, 2010, 9:43 pm

    WOW. It looks great!! When my hair grows up, I want to get one.

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